We start with market research and structure, then build the brand, the pack and the box. Made for consumer products first, and for any business about to launch something new.
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Past work spans PepsiCo, Dabur, Haldiram's, Suzuki, Barbie, United Airlines and Sofitel Hotels.
Every aisle is its own page with only the work that matters to that client. Copy a clean link and send it anywhere. It carries no contact details.
One framework from market evidence to ecommerce. Each phase makes the next one easier, so range, shelf and market growth stay on system.
Market, category, competitor and consumer research that decides the opening before any design starts.
Naming logic, hero product, range hierarchy and the rules that let a brand grow without turning into noise.
Pack design and structural engineering together, specified to the board, film, print and finish.
Shelf and screen as one system. Channel plan, launch order and product page structure.
Senior oversight as you grow, so new products, formats and markets extend the system.
The pack is an engineered object before it is a graphic. Pick a structure, then change the size and watch the dieline rebuild.
A pack gets about three seconds on the shelf. I design the research, the system and the structure that make those three seconds count.
Past work for PepsiCo, Dabur, Haldiram's, Suzuki, Barbie, United Airlines and Sofitel Hotels. Business Economics, SUNY Oneonta.
Pinned like a studio wall. Drag them around. Tap one to open it.
Brand stories, packaging lessons and honest opinions, written by Heramb. Not a company blog.
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